Taylorized Beauty of the Mechanical, Mauro GuillenDesigning this book by University of Pennsylvania management and sociology professor Mauro Guillén helped me think about 20th-century architecture in a new way. According to Guillén, modernist architects were enthralled by the promise of “scientific management.” The idea, introduced by Frederick Winslow Taylor, appealed to modernist architects who saw themselves both as technical professionals and social reformers.